A label or wrapper is not just for providing information about brand or product, it directly appeals to the buying behaviour of person.
Things to consider before starting packaging design:
- Product Characteristics (Feature and Usage)
- Product Reach (Locality and Users)
- Competitors’ Design
- Trend in market
At last but not least,
- Client’s Choice & Taste
Food products are themselves meant for sell by their needs and purposes.
A person would buy a product based on his taste and preference, but we cannot ignore the packaging as the outer appearance of the product. It plays most of the role of attracting customers to purchase the product.
In the time of supermarkets, the majority of brands put their products besides the huge cluster of similar products with different brands. At there, a unique design of food packaging plays a vital role to differentiate your product from others. So it becomes easy to grab the attention of customers.
If brands and designers want to keep grip in competitive market then they must follow the upcoming trends in their applications.
1. Nature Friendly
2. Nude Solid Colors
We are talking about food product packaging then Solid colors emphases more trustworthiness compared to a gradient. On the other side, we are focusing on ecological packaging material which derives more earthiness by including blue, green, brown, white colors, especially for organic food packaging. Also, Nude solid colors give simplicity and breathing space for the package to look adorable and premium look.
3. Typography- Sharp and Heavy fonts
As we talked about trustworthiness in food product packaging hence Sharp & Heavy fonts depicts the exact meaning of reliability on brand. Perfect aligned text work as rhythm on any packaging design. Every package design is going to print on any material so for the purpose of readability sharp and heavy fonts are more preferable compared to others.
4. Realistic Appearance
The packaging itself is a brand ambassador of the product. If someone randomly takes the product from the shelf or just sees on the online market, he/she should get to know about the whole story of an inside product as well as brief about the brand. The packaging design must reflect the actual consisting product. Telling a real story to the customer helps to create an emotional connection between brand and customer. So just show-off your product!
5. Placement of Elements
Design is not just placing patterns, shapes, colors, and texts, it is the precise positioning of those elements in a symmetrical manner so that it conveys the proper message which is intended to do. Placement of the elements should look attractive from the first sight.
These are the 5 major food packaging design tips for the year 2020, but ultimately designers have other varieties of options and make their designs trendy.