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Dev Opus Pvt. Ltd.
202, Chase House, Off. CG Road,
Opp Induben Khakhrawala,
Ahmedabad-380009, Gujarat.
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SCALING COOL N FRESH – Creating a unified brand system for multi-location expansion
Cool N Fresh is a family-owned and operated shop based in Ahmedabad, known for its fresh and quality dairy offerings.
As the brand gained popularity locally, the client wanted to expand into new areas through franchising. This required building a strong and scalable identity that would retain their existing reputation while appealing to new markets.
The key challenge was to transition from a single-location shop to a franchise-ready brand. This meant creating a new identity system that was fresh, recognizable, and consistent across packaging, stores, and digital platforms, while still retaining the trust and legacy of the original outlet.
We partnered with Cool N Fresh to transform their vision into a full-fledged, franchise-ready brand.
- Brand Naming & Logo
We developed the brand name “Cool N Fresh” and designed a logo that reflected freshness, reliability, and modernity. - Packaging Design
To create instant shelf appeal, we designed attractive, practical, and category-relevant packaging that communicated the brand’s promise of quality. - Website Design
A user-friendly website was built to showcase the brand’s offerings, franchise opportunities, and create a seamless digital presence. - Social Media Marketing
We crafted engaging, relatable, and storytelling-driven social media content to build recall, connect with customers, and highlight the brand’s unique freshness. - Franchise Interior Design
We designed a franchise interior theme that was modern, welcoming, and replicable across multiple outlets, ensuring consistency in the customer experience.
With a unified and scalable brand identity, Cool N Fresh was ready to expand confidently into new markets. The client not only strengthened their presence in Ahmedabad but also laid the foundation for a recognizable franchise brand. Our integrated branding, packaging, digital, and interior solutions helped position Cool N Fresh as a fresh, modern, and growth-ready player in the food & beverage industry.
Let’s Turn Your Product Into A Powerful, Unforgettable Brand.
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