Branding Design

Branding Design in ahmedabad for chhaswala

Brand Challenges / Objectives

The Beginning of Chaaswala

In a market filled with modern beverages, there was a clear gap – a lack of refreshing, desi-healthy drinks that connect with our roots.

Chhaswala was born with a simple yet powerful idea: to bring back the humble chhas (buttermilk) in a modern, hygienic, and brand-led format. While the product had great potential, it needed strong branding and marketing to become a commercial name.

The Challenge

Chaaswala had the vision, but like many purpose-driven startups, they needed a creative partner who could turn that vision into reality.

That’s where Dev Opus came in – not just as a design agency, but as a dedicated team committed to building brands with purpose, passion, and long-term vision.

Our Solution

At Dev Opus, we don’t just design – we build stories, emotions, and experiences. Our team closely worked with the founders of Chaaswala to understand the essence of their product, the target audience, and the market gap they aimed to fill.

1. Building a Unique Brand Identity

We knew the brand needed to look fresh, clean, and appealing. So, we made blue the core color of Chaaswala’s identity, symbolizing freshness, trust, and coolness. From packaging to store design, blue became instantly recognizable and made the brand stand out.

2. Outlet Design that Turns Heads

We designed a unique and modern outlet that captured attention and made people stop and explore. From wall graphics to seating layouts, every inch was designed to enhance customer experience. The store’s vibe matched the brand’s youthful, cool energy – perfect for its urban audience.

3. Marketing That Creates Buzz

Dev Opus created a full-fledged marketing campaign focused on engagement, moment, and relatability. From reels, static creatives, and engaging posts to catchy copies, we ensured that Chaaswala’s social media game was strong. The result? Increased brand awareness and a loyal online community.

4. Design That Speaks Volumes

Our scope of work included:

Product photography that made every product look mouth-watering and premium
Menu design that was clean, easy to read, and visually appetizing
Vehicle branding that turned delivery scooters and vans into moving advertisements
Website design that was easy to navigate, fast, and functional, giving people the right information in a few seconds

Food Photography

Social Media Marketing

Packaging design

Website Design

Purpose, Passion & Partnership

At Dev Opus, we don’t work on projects – we partner with dreams. Chaaswala is more than a client to us – it’s a brand we truly believe in. We aligned with their purpose of bringing Indian traditions into the modern food culture and helped shape their journey with long-term thinking and deep creative involvement.

From day one, our goal was not just to make them look good but to build a strong, scalable, and memorable brand. Today, Chaaswala is growing rapidly, and we are proud to be part of that story.

At Dev Opus, we listen deeply, think long-term, care like it’s our own, and craft unforgettable brand experiences across every touchpoint.

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