Vastram Group is a manufacturing company of Grey Fabric & Finished Premium Fabric. The group was planning to launch world-class denim products for women under the brand name CAFUNE DENIM. For their new brand, they appointed us for logo design, store interior design, poster design and visiting card design.
Clothing brand logo should accurately portray what type of audience they want to target. Also, choosing the right colours can enhance brand perception. Hence, we chose a colour in shade of light red and pink to serve a female audience. With that, we used a white background as it is the best colour combination for readability. The logo came out sophisticated that can quickly grab viewers’ attention and communicate a company’s core values interestingly.
Later, we worked on store interior design that can make the customer experience great and help to generate revenues. Besides that, to make the store pleasing to the eye and support that with brand identity, we designed posters for the brand. We also took the responsibility of designing a visiting card for the brand that shows professionalism and contains all the necessary information.
With our brand identity designing solutions, the group successfully developed a strong identity for their newly launched brand.