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Heena’s Pickle was already loved in Kutch, but the challenge was bigger:its identity and packaging were purely local in appeal.
The packaging lacked consistency, modernity, and the cultural story that could help it stand tall against established national players.
The objective was clear – to transform Heena’s Pickle from a regional favorite into a nationwide brand while keeping its authentic roots intact.
At Dev Opus, we saw this as an opportunity to reimagine the brand while respecting its legacy. We began by crafting a fresh, vibrant logo that symbolized both heritage and modernity.
For packaging, we moved away from plain, generic designs to a bold and culturally rich look.
Each pickle variant was given its own distinct personality through colors, typography, and Kutch-inspired character illustrations.
The earthy tones and traditional motifs kept the essence alive, while the clean, modern structure of the design gave it national appeal.
Beyond packaging, we extended the brand’s story to the digital space. We designed a user-friendly, visually appealing website that beautifully showcases the wide pickle range while reflecting the cultural soul of the brand.
On social media, we created engaging content that not only highlighted products but also connected audiences emotionally to the heritage of Heena’s Pickle.
The transformation was striking. Heena’s Pickle went from a locally packaged product to a modern cultural brand.
With its updated logo, packaging, website, and social presence, the brand now resonates with a broader audience, gaining recognition on shelves and across digital platforms nationwide.
