Branding and packaging design For Sonkapila

SonKapila is a producer of milk products with its key product – Desi Gir Cow A2 Ghee. They wanted us to design the package label and logo of the product. The client had a vision related to logo and label design.

Considering their vision, we designed a logo featuring SonKapila (a cow breed) to show the authenticity of the product. Keeping in mind the product category, target demographic, competitors’ packaging, and colour psychology, we designed brand identity with extreme precision. In the food packaging industry, yellow has always been universally accepted, because it is the fastest colour that the brain processes. Hence, we used yellow as the main colour to grab attention. While designing the label, we ensured the design communicate product elements like purity, traditionalism, and reliability. Later, we also took the responsibility of printing their product label designs.

We feel immense pleasure knowing the client is happy with our services. With a strong brand identity, the brand has successfully established its products in the marketplace and has improved sales performance.