Since the realm of Branding keeps evolving, businesses are in constant task of researching how they should present themselves. They are in a dilemma which branding they should go for – personal or corporate branding? And which branding type will be preferred the most? Let’s dive into each type’s advantages and their impact. What’s Personal […]
Do you read online reviews or watch some videos before purchasing a product for yourself? Yes, we all do. UGC is indeed becoming one of the increasingly important types of content at the present time for brands and businesses. It’s like the customers themselves make the hype and demand for a product or service. So, […]
Visualize this: You put your rough idea for a logo into a tool and, within a matter of minutes, it gives you various creative results that perfectly align with your brand’s tone. Isn’t this amazing? This is the power of AI we will be talking about in this blog. It is more powerful than one […]
In the digital landscape, marketing styles and trends keep evolving. And do you know who’s the leader of these trends? Gen Z, born between 1997 and 2012, has grown up with the internet in their hip pocket. By 2025, their preferences will influence how companies communicate with customers. Below are some of the key points […]
Digital media has undoubtedly undergone a revolution in the creation of advertisements. Starting from standard banners, for which it was possible to count the number of unique views today, the field appears to be extremely vast, embracing such segments as influencer advertising, artificial intelligence-based campaigns, and face-to-face engagements. This journey depicts how firms have evolved […]
In the context of the personal care products market, which is a battlefield for companies, packaging not only serves as a protective means or a means of identification but also as the best promotional tool. In this era of abundant products and choices, the packaging plays a crucial role in determining whether a customer chooses […]
In today’s digital world, social media acts as a key factor in the effectiveness of most marketing approaches. Originally, it was just a place where people could pick their friends and acquaintances, but it has turned out to be a valuable tool where companies can directly interact with their customers and the public and promote […]
Voice search is becoming a new trend in user interaction with technology. From getting directions from Siri to getting some tunes from Alexa, voice searching is easier than typing, so it is becoming part of people’s preferences. For the business community, embracing this new trend is not optional but compulsory. Now, let’s take a closer […]
In today’s digital age, the market is more saturated than ever, especially for small businesses and start-ups. With hundreds and thousands of brands in the corporate world, having a good online identity has become mandatory. Digital marketing offers several techniques and approaches to help your business rise above that noise and engage your audience. For […]
Picture yourself in a sea of information signals with the task of figuring out exactly what it is that customers would like to see from you while being simultaneously bombarded with positioning attempts from literally thousands of other brands. In this complex digital environment, AI has become a beacon that will lead marketers to the […]
