Customers today want a product that looks good more than ever. It’s easy to overlook the importance of packaging design in today’s digital world — after all, isn’t everyone shopping online these days? Does a product’s physical, tangible manifestation really matter? According to the research, it does, with 93% of consumers making a purchase based on the visual appearance of a product. According to research, 70% of consumers base their first impression of a brand entirely on its packaging design, and 61% say they’re more likely to buy a luxury item again if it comes in premium packaging. That shows the importance of packaging design.
Packaging is commonly the first point of contact for customers (or would-be customers) with your brand, whether they are browsing items on a store shelf, browsing products online, or seeing product shots in your digital advertising campaign. Clever packaging design can assist you in reaching the consumer and giving your product “shelf appeal” (the ability to stand out in a sea of rival products). Consider the experience of trying to choose a bottle of shampoo from a large selection of options at similar price points. What draws you to particular products? What distinguishes or distinguishes their design? Yes, you are correct, that’s the packaging design.
Elements of Design
Your packaging design is what will distinguish your product on the shelf and set your company apart from the competition.
To cultivate brand recognition, certain elements must be included in your design, such as your brand’s logo, colours, and fonts. You should, however, consider your target market and tailor the packaging to their preferred aesthetics. You may also want to use the design to help your customers understand the product. This could include a window or transparent area where customers can see the product, as well as images, illustrations, and symbols to help customers understand the product.
Messaging
The text on your packaging is commonly just as important as the visual design. It can be used to not only reinforce your brand message but also to communicate important product information and how to use it. To begin, your company must determine whether the packaging must include instructions, ingredients, nutritional information, or care instructions, and ensure that there is enough space to display the information. Following that, include your brand name, tagline or slogan, what you’re selling, and one or two selling points. It is critical not to overcrowd the packaging with text so that the important details stand out, so choose your messaging carefully. It is important to consider the brand’s message when determining the importance of packaging design.
Let’s face it: the label on product packaging is your last (and often only) chance to capture the consumer’s attention. Did you know that the average consumer spends only 1.8 seconds scanning the shelf for commodity products? The packaging design’s front face must compete hard for their attention.
It must provide them with the precise information they require. Specialty products have a little more time, up to 3 seconds, and boutique products have a little more time, 3-5 seconds. When making a purchase, people are influenced by a plethora of factors. Price, product size (or perceived size), competitor options, sales promotions, structural packaging), and many other factors are included.
How to create an effective packaging design?
Understanding the fundamentals of packaging design will serve you well. Even if you have a unique product concept, keep the ‘3 Be’s’ in mind.
- BE Noticed! Unseen is unsold, so use a logical strategy to entice customers.
- BE UNDERSTANDING! Overcrowding in packaging equals an overburdened customer.
- BE INVOLVED! So, now that your product has been seen and understood, the next step is to establish a connection with the consumer.
Take away
Packaging is an extension of your brand strategy and identity design, as well as an additional opportunity to leave a lasting impression on your customers. A professionally packaged product is similar to a gift in that it conveys to the customer that they are purchasing a high-quality product that has been meticulously crafted from start to finish and provides value. Package design is an important aspect of business branding that should not be left to chance. The goal is not only to catch the customer’s attention, but also to make the product recognisable, and build a brand and one that the customer will buy again and again. Consider the importance of packaging design if you want your target audience to buy your product or service.
A professional package design presents the product in a neat and impressive manner. It also creates a “feel” for the quality of the product and your brand. Our branding firm specialises in creative packaging design that reflects your brand strategy through the most effective colour scheme and concept. We have over eleven years of experience in exclusive and successful packaging design for local and international companies, as well as a graphic design portfolio. Let’s design an attractive package for your product so it stands out from the crowd.