Mother’s Day is not just a day but an emotion in our lives, a day to do something special for our moms and a golden opportunity for businesses to boost their sales and connect emotionally with their customers. Whether you run a small business or a multinational business, digital marketing on this day is very important. For that, you can reach out to a top digital marketing agency in Ahmedabad that will help you reach out to us. This special day allows brands to do creative, personal, and profitable campaigns.
Discuss how a brand or business can make the most of Mother’s Day with ideas and strategies.
1. Sell themed mothers day products
When people shop for their mother, they want something meaningful; use this angle to sell Mother’s Day-themed products from Mom’s photo on a coffee mug to a name engraved on gold jewellery, or a best mom t-shirt or curated skincare product that shows heartwarming messages always catch attention.
For example, Ferns N Petals creates special hampers on special occasions with flowers, chocolates, and gifts, which increase sales and increase Mother’s Day sales.
If you are a brand and want to create mother-related packaging or heart-touching labels or posters, reach out to us, a creative graphic design company in Ahmedabad; this is your time to do something creative and out of the box, and we can help you.
2. Offer products that can be Customised
Customers want to add a personal touch, whether a message, name, photo, or memory. People love things like this and brands that offer something unique.
Get your mom’s name engraved on a bracelet or ring, engrave your mom’s name on a wallet, or create a cute coffee mug. This makes the gift special and increases its perceived value. Promote these customizable items or options to customers in advance so they have enough time.
3. Curate a Mother’s Day gift guide
Not everyone knows and has an idea of what to purchase, and you can guide customers about the list of top-selling items categorized by price. For example, Gift for the cooking mom, gift under 999, luxury picks for mom, etc.
An ad agency in Ahmedabad can guide or help your business, such as guiding businesses on how websites, emails, and social media drive traffic and ease customers’ shopping decisions.
4. Encourage personal stories
Ask your customers to share stories and best memories about your mom. Using this, you can do a social media campaign and run a contest asking users to post memories with Mom and tag the brand. This builds an emotional connection between the brand and customers.
For example, Tanishq, one of the best jewelry brands, does a good Mother’s Day campaign by sharing emotional and real-life stories between mothers and children.
5. Offer discounts and deals
Offering offers and deals covers purchases more because it might fit a lot of people’s budgets; you can run Mother’s Day discounts like buy 1, get one free; flat 20% off on gifting range; or limited-time offers to create urgency and increase impulse buying.
If you want attractive photos or visuals, you can reach out to our social media ad agency to promote these offers using visuals on social media.
Boost Your Brand This Mother's Day with Creative & Emotional Campaigns
Boost Your Brand This Mother's Day with Creative & Emotional Campaigns
6. Host Giveaways
Want to get more followers and engagement? Do a Mother’s Day giveaway. Ask followers to upload an image with their mom and share it in the story. Tag the brand with the cutest message: 10 lucky winners win and get a reward with a gift hamper or a discount coupon.
It not only brings attention but also brings a lot of shares and spread of the message.
7. Share email campaign
Email marketing is one of the most powerful forms of personal marketing during festivals or offers. Create a relatable or emotional Mother’s Day-related email with a beautiful subject.
Send reminders regarding the offers, discount codes, and best-selling gift items. If you want to create the best email marketing strategy, reach out to us, a top digital marketing agency in Ahmedabad, and we will help you reach out to your clients.
8. Collaborate with influencers
The fastest way to reach out to an audience regarding your offer or campaign going viral is to collaborate with good influencers, bloggers, or celebrities who can talk about your brand and showcase its message.
Because influencers already have audience trust, a genuine story or reel about it will increase sales and reach wider audiences.
Nykaa is the biggest example of how to collaborate with influencers and increase sales.
9. Give Free Shipping
A small gesture on this occasion will make a huge difference, such as free shipping. Many customers go back because of high delivery charges, so if you promote a free delivery charge for a week, that will encourage a lot of customers to purchase and complete orders.
10. Add a free gift or sample
Surprise your customer with a freebie with a written note, “Mother’s Day gift from us to your mom.” It can even be a greeting card or a chocolate. It adds value and builds brand goodwill.
If you want a beautiful card design, reach out to us, a creative graphic design company in Ahmedabad, and a card that will go in every order.
11. Use Mother’s Day packaging
Making someone’s unboxing experience great is also great. Design special Mother’s Day packaging with relevant patterns, quotes, or colors. Attractive packaging also increases sales and has a huge impact on customers’ purchases.
Brands like Blinkit do theme packaging that excites people. It covers all festivals and days and does great branding on Mother’s Day.
Conclusion
Mother’s Day is not just about sales but an opportunity for brands to connect with customers through emotional branding, tap thoughtful gifting, and make gifting easy and memorable.
A thoughtful campaign can do wonders, and people are always willing to go the extra mile when it comes to celebrating mothers.
Let’s give this Mother’s Day the creativity it deserves.