How To Catch Up With The Social Media Marketing Trends Of 2020?

Social media marketing is the future of digital marketing. It is growing at the highest rate and that’s what makes us feel that major changes will be seen post corona world.

Social Media Marketing Trends Post Coronavirus

Online shopping and all were already doing great when the coronavirus outbreak was caused. Now, most of us are working from home and prefer online shopping. Everything is going online super fast, and that will surely bring a lot of change in social media marketing trends.
Let’s see what will survive post coronavirus and will become the marketing trend of the year. Here you go with our assumptions.
  • Social Media Is The Future
Now, when everything is online, and customers are busy scrolling their social media feeds, social media is the future of every business. Don’t wait for them to Google a product and reach you. Tell them your awesomeness on their social media feeds, and they will come.
  • Video Content

Humans are a lazy breed. Reading seems a lot of hassle for many people. Moreover, video content gives clarity, especially when you are explaining procedures. Do you know people watch more cooking videos than reading recipes? The reason is simple, and you know that.

Video content will overtake written content soon. And maybe soon is not too far now.

  • Authenticity Is The Best Policy
You can’t fool people with some out of the world content anymore. It is time to be authentic. The brands who displayed their real side are doing great during the lockdown, and that would surely continue.
  • Social Consciousness Will Win
If you are always thinking about selling, this is the right time to change. Be honest and empathetic. What keeps Anand Mahindra in the news is his empathy. Brands who tried to sell with fear of coronavirus are losing their credibility. Understand human emotions and spread positivity. The generations have got smarter.
  • Importance To Technology And Consumer Needs

You can’t sell just because you have it. Users will only buy it when they know they need it.

The latest software that makes work from home easy and makes online teaching smooth shows that technology is going to drive the world more than before.

Why were these technologies introduced? To tackle consumer needs.

How-To-Build-Your-Social-Media-Marketing-Strategy-In

How To Build Your Social Media Marketing Strategy In 2020?

If you are here searching for a social media marketing strategy, you already know how powerful social media marketing is.

The power of social media isn’t easy to access, and for beginners, it can be a clueless journey.

When you have gathered the courage to start a social media marketing campaign, it should not be painful.

Here is a simple guide for you to know social media marketing better and build your own social media marketing strategy.

Audit Your Social Media Performance

Knowing your present performance tells you what good you are doing, but analyzing it shows you the loopholes.

Whenever you start for improvement, it is crucial to audit your present situation. What’s working for you? What do you need to start fresh? Which social media platform is bringing the most value?

Ask yourself a lot of such questions and prepare a report, a performance card of your social media platforms.

Set-Smart-Goals

Set Smart Goals

There is no use of finding what you lack and making efforts for improvement when you don’t even have any goals.

Set goals so that you can analyze your potential. It helps you see how well you are doing, and it ensures your energy is being utilized in the right direction. You need to measure your return on investment (ROI) to mark your success.

  • Specific

Be specific about what you want to do. Do you want to launch a new product through social media? Do you want to use social media to improve customer engagement?

  • Measurable
The goals you set must be measurable. It must be something you can track like how a new product behaved, how your social media posts are behaving, how well your followers are responding etc. The right social media strategy will always bring you measurable results if you set measurable goals.
  • Attainable
Your social media goals must be something you know can be achieved. Let’s understand this with an example. Can you expect your Facebook page to reach millions of followers in just one week? No right, make your goals attainable.
  • Realistic
Setting out of the world social media marketing goals and then crying that things aren’t working is not going to help you. Your goals must be realistic.
  • Time-bound
You need to set time limits to measure success. Set your goals like I have to achieve this in these many days. At the end of the period, you can see how well you performed.
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Research And Break Your Audience Into Groups

Your audience on every social media platform will be different. Sometimes, all the people following you are not even interested in your services.

Use social media analytics tools to collect demographic data about your audience. Analyze who is visiting you more often, who is responding, who is buying, etc.

The data will help you understand your potential customers. You can break them according to age groups, interest groups, location, income, and conversion groups.

Understand The Social Media Channels

Different social media platforms serve different purposes. The type of content updated on each platform is different. The audience also shares distinguished interests, and that’s why it is important to understand them all.
  • Understand The Purpose Of Each Platform

You will see the most creative inspirations on Pinterest. Instagram is all about fashion, and LinkedIn is a go-to platform for job seekers and business owners. Facebook and Twitter work for almost everything.

Why a particular platform was created is the main thing to understand. Analyze your business and see what you can do about it on YouTube or any other platform.

  • Analyze Which Content Works For You
Quizzes, memes, information posts, product posts, blog posts, videos, and contests, what do your users like the most. Since social media is all about followers, you need to work on what interests them.
  • Create Timelines
Don’t post randomly. If your target audience is a group of people who work 9 to 5, the content posted between this period will not work well. Make timelines of what performs well at what time. Plan ahead for all the social media platforms so that there is confusion.

Analyze Your Competitors

Read success stories of people who are doing well, and don’t forget to keep your eyes open for inspiration. Your social media journey needs to be unique, and for that, you should know what works and what has already been done.

Competitors can be the best motivators if you do it right. Following them will push you towards hard efforts.

Write Engaging Content

Nothing can beat amazing content as long as you are ready to market it the right way. Sometimes people already know facts, but they would love to read again when presented in a unique way.

Tell stories and let your customers share their views. This is how you build a connection with your followers.

Access And Optimize Your Results

There are so many social media analytic tools to collect information. You can analyze your social media results by collecting data and see what worked.

Analyze and find out what is working right and change your strategy according to that. The right social media strategy will always take some efforts and improvements.

Make Social Media Work For You

Social media marketing is the best thing any business can do. But, not everyone is an expert, right? You might not even be able to focus because of your busy work schedule, and that can make you miss a lot.

A wise choice is hiring a virtual social media executive if you can’t do it yourself. Perks? You can even learn some of the best practices as your marketing grows.

Is a social media marketing manager enough? Not always. You might need some assistance with content and other things. A good decision will be hiring a social media marketing agency.

You don’t pay a lot, and still, you have the whole team working for you. Don’t know how to find the right one? You are right there, request a demo, and we will tell you how.