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How Digital Advertising Evolved: From Banner Ads to Influencer Marketing

Digital media has undoubtedly undergone a revolution in the creation of advertisements. Starting from standard banners, for which it was possible to count the number...

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How exceptional packaging captures the essence of personal care products

In the context of the personal care products market, which is a battlefield for companies, packaging not only serves as a protective means or a...

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How social media shapes the future of digital marketing

In today’s digital world, social media acts as a key factor in the effectiveness of most marketing approaches. Originally, it was just a place where...

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The future of voice search and its impact on SEO

Voice search is becoming a new trend in user interaction with technology. From getting directions from Siri to getting some tunes from Alexa, voice searching...

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Digital marketing tactics for the success of small businesses and startups

In today’s digital age, the market is more saturated than ever, especially for small businesses and start-ups. With hundreds and thousands of brands in the...

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The Power of AI in Modern Digital Marketing

Picture yourself in a sea of information signals with the task of figuring out exactly what it is that customers would like to see from...

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Role of AI in the field of Photography

Ever since the inception of AI ( Artificial Intelligence ) technology, there have been all kinds of speculations about how it would affect various fields....

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How AI will be used in Website Development

End-to-end Web Development is a process that requires expertise in many sectors. Apart from the usual functional and coding aspects of a website, there is...

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4 different types of Graphic Design

Graphic Designing is a vast field. From billboards, we see every day to that chance encounter with that high-end real estate brochure, the visual appeal...

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4 elements of Branding

Branding may seem like a tough game, especially if you do not have previous experience with it. But below are the 4 components of Branding,...

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How to create a Brand style guide: Tips and best practices

A brand style guide is a document that outlines the visual and messaging elements of a brand, such as logo, color palette, typography, tone of...

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Threads : The new Twitter? 10 major differences between Threads and Twitter

With the recent changes in the powerful web platform, Twitter, users were looking for better and less restricted options for a text-first social media app....

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