Branding may seem like a tough game, especially if you do not have previous experience with it. But below are the 4 components of Branding, that would help you understand Banding in-depth and with clarity.
- Brand Identity
- Brand Image
- Brand Culture
- Brand Personality
Brand identity
Brand image
Brand culture
Brand culture refers to what are the core values of your brand. By aligning these values that resonate with a particular kind of audience, you might appeal to your target audience and crack the code for getting feasible leads.
Although previously companies had a predefined set of brand values, today they are much more streamlined about what causes and communities they support.
Being vocal about your values and actually implementing them in your brand operations, goes a great deal in creating a successful brand culture, and such culture inevitably attracts good business.
Brand personality
Brand Personality is the more refined version of the brand image. Brand image is how the brand is perceived by the general public. But Brand personality is how the brand appeals to the consumers on a personal level.
To develop a strong brand personality, it is crucial to first identify who your audience is, then engage with this audience in a consistent tone, that is what brand personality stands for.
All and all, a positive brand personality makes sure your customers are happy and satisfied with your services and would choose you again and again. It involves everything from social media communication to the payment experience of your customers.