CRAFTING MYHII – Designing a modern identity for India’s natural ice cream destination

1. Store Interior

With a unified and scalable brand identity, Cool N Fresh was ready to expand confidently into new markets. The client not only strengthened their presence in Ahmedabad but also laid the foundation for a recognizable franchise brand. Our integrated branding, packaging, digital, and interior solutions helped position Cool N Fresh as a fresh, modern, and growth-ready player in the food & beverage industry.

2. Packaging

The packaging was kept clean, modern, and minimal – with colors and designs that make each product pop.  Easy-to-read typography and premium finishes ensured Myhii stands out both in-store and on the shelf.

3. Brochure

We created an engaging brochure that told the Myhii story in a simple, visual way – highlighting its purity, variety of flavors, and unique promise. Designed to inform yet delight, it became a handy brand storyteller for customers.

4. In-Shop Branding

Walls, counters, and signage were brought alive with bright graphics and brand messaging, reinforcing Myhii’s promise at every step. From playful elements to cultural warmth, the shop itself became an extension of the brand’s identity.

5. Photography

We built a versatile photo library – product shots, lifestyle imagery, and store photography – to showcase the brand across platforms. Each image reflected the premium yet playful side of Myhii, making it instantly relatable and appetizing.

6. Digital Marketing (Social Media & Website)

Social Media

We crafted engaging posts, campaigns, and stories that blended flavors with emotions – making Myhii not just visible, but lovable online.

Website

A clean, user-friendly website was designed to display the product range, share the brand’s story, and make Myhii digitally accessible to everyone.

7. Tagline

We coined the tagline “Khushiyo ka Destination”, positioning Myhii as more than an ice cream brand – it’s a place where flavors meet smiles, and every visit turns into a memory.