Marketing is a world that always keeps evolving, but the biggest change in recent years has been caused by Gen Z people born between 1997 and 2012. There is a group of consumers or audiences who are tech-enthusiastic, socially conscious, and highly selective about the purchases made from brands. Unlike the past generation, Gen Z doesn’t want to invest in products that don’t align with their lifestyle and values or are trends. Dev Opus, a marketing agency in Ahmedabad, wonderfully understands the Gen Z world and how a brand can be adapted to it.

So, it’s a big alert to all the brand and business owners on how to market to Gen Z, understand it, and create a loyal brand community.

1. Understand what influences Gen Z.

Gen Z is different from other groups of generations like millennials and boomers; here are some characteristics that define them:

  • Digital pros: They are born with smartphones, social media, and other digital appliances. They know how the digital world works.
  • Social issues: They believe in and are more active in social issues like global warming, feminism, the right to all genders, and mental health.
  • Authenticity matters: They like more authentic content that is real, not planned. They like raw and real personalities and brands.
  • Short Attention Span: Thanks to platforms like Instagram Reels and Shorts, they only prefer related and engaging content. 

2. Communicate in Their Language

If you want to connect with Gen Z, you need to communicate in a way that resonates with them. Let’s see how:

  • Be Authentic and Transparent

Gen Z has no attention span for over-polished and scripted content. They like raw and authentic content. They need a brand, to be honest with them. Brands like Zomato, Amazon, and Boat have cracked the communication that involves Gen Z in their products and services because they share real customer experiences rather than old additional ads or marketing.

  • Use Short-Form Video Content

With Instagram Reels, YouTube Shorts, and short content dominating screen time, people prefer quick yet entertaining and informative or relatable content. Brands like Nike create short, engaging videos featuring athletes and inspiring stories rather than just selling products. Gen Z doesn’t like direct selling. They need storytelling behind the story of the brand that encourages them to buy the products. You can reach out to us for top social media marketing services in Ahmedabad.

  • Embrace Internet Culture

Brands need to make sure they follow the internet culture, such as memes, slang, and viral trends, which are key ways Gen Z communicates. Brands that have a great sense of humour use relatable slang, and platforms like Tinder have funny and related videos.

  • Be Interactive

Gen Z loves when brands have two-way communication, brands that listen to them and make changes according to them. So, connecting with people is very important, and live videos, polls, quizzes, or Q&As help them keep their points for the brand.

3. Build a Strong Brand Community

Every brand should focus on building a community of loyal customers, not just customers but a loyal group of people who believe in your brand and its values and engage with it consistently. Let’s see how:

  • Create User-Generated Content (UGC)

Gen Z trusts more user-generated content when people make content for the brand, and that shows the brand is good. Currently, Palmas is doing the brand Face Shardha Kapoor, which posts authentic video content about the jewellery, which is the best UGC content.

  • Collaborate with Influencers

Collaborate with genuine influencers whom Gen Z trusts. Brands like Fenty Beauty work with influencers who use their products to make their marketing more authentic and relatable.

  • Support a Cause

You have to support social causes for the betterment of society and the environment. Mamaearth launched its brand with the message that each product would plant one seed. That builds a strong community for standing up for the environment and climate change, and that is sustainable.

  • Build Exclusive Online Spaces

Make a market space for Gen Z where the things they belong to are. Like a community that shares content about sustainable fashion and a massive fitness community through social media. A group where one person understands the other.

4. Use the Right Platforms

Gen Z doesn’t read newspapers, so make sure to tap the current platform so you don’t lose them. Make sure you are promoting your brand on the correct platforms, such as YouTube Shorts, Instagram, and Snapchat, where Gen Z is available.

5. Personalization is Key

Gen Z loves brands when they do personalized stuff, like the Levi brand; over there, you can get your design or name printed on the jacket, and they like targeted ads. A platform like Spotify always comes up with Spotify Wrapped, a great example of how personalized content can create excitement and social sharing.

As we continue to explore the shifting landscape, learn about the Gen Z trends in 2025 and how they’ll influence your marketing strategy.

Conclusion

Marketing to Gen Z isn’t about directly selling products; it’s about creating an experience, storytelling, and community building that matches their ideas and values. By embracing authenticity, social causes, and personal touch strategies, the brand can build lasting relationships with a powerful consumer group.

If you want to tap this generation, it’s time to embrace their way of communication, culture, and language and build something meaningful together. Dev Opus is one of the best digital marketing companies in Ahmedabad and is an expert PPC company.