Today’s corporate videos aren’t just an information transfer channel; they’re a platform with the capability to influence audiences’ perceptions, tell brand stories, or give strong messages. With markets becoming more competitive, it has become ‘fashionable’ for corporations to incorporate new trends into their corporate video production.
In this blog, we explore the top corporate video trends that the corporate video sector must address, including the use of interactive content and data journalism. That way, your business can produce engaging videos, which your target audiences will love to watch and share for their intended purpose towards highlighting its existence.
Trend 1: Interactive Videos
Revolutionizing Engagement
One distinctive feature that has now become even more popular is an interactive video where the audience can participate in the story. A couple of elements, such as click buttons, quizzes, or decision paths, bring the audience into the active mode of watching.
Example Use: By approaching promotional video makers, a real estate firm can create virtual property tours in which viewers click on rooms to see more, which can be even more interesting.
Why It Matters: An interactive video is a great way to improve viewers attention and knowledge retention since consumers are given a personalized experience while watching the video.
Trend 2: Story-Driven Content
The Emotional Power of Storytelling
In contemporary society, audiences seek authenticity, and audiences feel that established storytelling is the foundation of good corporate productions. Instead of the advertising being about products or services, many businesses are now applying storytelling to tell their values, mission, and the people behind it.
Example Use: In this case, a tech company can create a video explaining how their invention affected the life of a customer or offered a solution to a problem.
Why It Matters: It is noteworthy that, over time, stories uncover the emotional side of your audience and make your brand quite relevant.
Trend 3: Short-Form Videos
Capturing Attention in Seconds
The attention spans of the population continue to shrink, and thus, short-form videos are important to grab the attention. This is because platforms such as Instagram Reels and YouTube Shorts have recently made a trend of using shorter and more powerful videos.
Example Use: A fashion brand could make 15-second videos changing clothes within the blink of an eye for a seasonal collection.
Why It Matters: They are easily shareable, perfect for social media, and well suited to targeted messaging to people with limited time.
Trend 4: Employee-Centric Content
Showcasing Your Team
A common trend in corporate video is the use of people, specifically the employees, to make the brand more approachable. Videos like “A Day in the Life,” employee testimonials, or behind-the-scenes clips represent the people making your company prosper.
Example Use: A startup could do a small video following a team and establish how the startup encourages a full team effort during a project.
Why It Matters: These kinds of videos elaborate on the company’s work environment, build trust, and appeal to potential customers and insiders.
Trend 5: Data-Driven Personalization Trend 5: Data-Driven Personalization
Tailoring Content for Specific Audiences
Personalization is not a preference or a novelty; it has become the norm. Now, with the help of analytics and AI, the business can make actual videos for different target segments of the audience.
Example Use: A company that operates in the e-commerce sector might develop thank-you videos for customers, with features demonstrating products that customers commonly buy.
Why It Matters: Personalized videos make each video more relevant, appealing, and converting because they are made to meet the needs of the intended audience.
Trend 6: High-Quality Explainer Videos
Simplifying Complex Ideas
This trend is only rational as explainer videos remain the top choice for corporate video production because they do a great job of simplifying concepts visually. The quality of these videos produced by businesses to increase their views has also been upgraded.
Example Use: A financial service provider might use an app and make an animated video to explain how the app can assist in personal money management.
Why It Matters: Illustrative videos are quite useful for passing information to people, enhancing knowledge, and changing behaviour.
Trend 7: Social Media-Optimized Videos
Content Built for Social Platforms
There is a growing trend in which corporate communications videos are being produced with an emphasis on distribution on LinkedIn, Instagram, and YouTube. This encompasses aspect ratio, subtitles for those who may want to run the videos with sounds off, and other features such as the native features of the platform, such as stories.
Example Use: A SaaS company could create LinkedIn videos in a 1:1 aspect ratio, focusing on thought leadership content.
Why It Matters: Platform-specific optimization increases audience outreach and interaction in areas where they are most present.
Conclusion
A localized approach always gets greater results, and collaborating with industry experts, like ad film makers in Ahmedabad, ensures that your corporate video production aligns with these evolving trends. The form of corporate video is rapidly changing, and businesses should constantly update themselves with such trends for them to survive and be relevant in the market. From engaging with consumers in a live format to sharing real-life stories as a motivational tool or even using analytical data on individual consumers for tailored video advertisements, leveraging these trends will step up your brand’s video marketing.