Packaging Design & Social Media Post Design For Granum

A great opportunity came our way when Dhananjay Industries approached us for strategic branding solutions. The client came with a vision to launch a new brand offering a wide range of products like Besan, Channa Dal, Ready to Cook products and many more.

When a new brand is just coming in the market, a strong, thoughtful approach to brand development is required. We initiated with naming a brand. We considered many factors while giving it a name like, the brand name should communicate the brand’s unique value proposition, easy to pronounce, easy to recall, not used by other brand and that outlive a product category. Through our ideal combination of administrative and creative skills, we came up with the name “Granum”.

While designing the product packages, we ensured that the product should look informational and attractive using graphical images to increase loyal customers and sales of products immensely. We gave utmost importance to the colour and typography that makes it look like a well-established brand. We also designed posters for its products.

To spread awareness through value-added content, we created recipe videos for their 19 ready to cook products. Through our creative video script, professional filming and editing skills, the brand got a great response from the audience on YouTube. It helped the brand to get recognized by the audience.

To enhance the brand’s power, we have been promoting the brand through its social media handles. We ensure the content we are posting on social media is fresh, creative, high-quality and humour based that attracts users’ attention and keeps them informed.

With our strong marketing efforts and strategic brand identity, the brand has grown its customer base all over Gujarat. Also, the client has witnessed an increase in sales. It was a delightful experience for us to help the brand to achieve its goals.