Branding Design for Derma Edge Pharma

Poor packaging in the pharmaceutical industry can damage the product because of the sensitive nature of its products. So, our idea was to make the packaging design simple, sturdy and also which attracts the customers with its unique attributes. We aligned the overall look and feel of the packaging with the business goals. Later, as we were assigned to design a logo, we considered personality, and USP of the brand wherein the overall elements of the logo and packaging design should coordinate together and come as one entity. The logo came out sophisticated and elegant to create a strong and distinct brand image.

We were also called upon to design flyers and social media posts, where we worked with the idea of engaging the target audience with creative and informative posts while being sensitive in communication.