Now a day, Social media has changed the way of interaction from informing to entertaining the audience. Entertainment is the best way to create massive buzz on social media platforms. Most of the contents of social media are now used to entertain the viewers through humor, fun stories, sarcasm, and trending.
Entertainment campaigns are meant for entertainment purposes but on the backside, they will increase the overall brand image as well as recall value. Apart from just marketing & selling content, entertaining campaigns will instill excitement, interest, and huge anticipation among the audience. If as a company you have fewer followers in the recent phase you can try an entertainment campaign as a cost-effective solution to increase the follower.
We are not talking about these baselessly; we have tried the concept of an entertaining campaign named ‘Brand ki Bolly’. In this, we have tried to incorporate the famous Dialogues of Bollywood movies as resemble Brand is saying something. Which created fun, humor, and somewhat sarcasm. The final results are wowing us with its post effectiveness till now, through social media and on the face too.
How to distribute
When it comes to distribution, we must identify various distribution channels based on the suitability of the content. Platforms such as search engines, paid ads, SEO, social media, email, newsletters, forums, and channels, among others. Choose a platform based on your subject of content where people are actively looking for the same subject’s content so that your content becomes worthwhile.
“Ignoring content marketing is like driving at night without headlights. You might still get to your destination, but it will be harder and will take much longer.” – Neil Patel | Co-Founder at Crazy Egg & KISSmetrics | Author | Web Influencer