Branding may seem like a tough game, especially if you do not have previous experience with it. But below are the 4 components of Branding, that would help you understand Banding in-depth and with clarity.

  • Brand Identity
  • Brand Image
  • Brand Culture
  • Brand Personality

Brand identity

Brand identity is the why of your brand. Why does your brand exist? Why does it sell the products that it sells? Why does it provide the services that it provides? Having clarity about these questions from the inception of your brand is crucial to the success of all your branding efforts. Brand identity is the pillar of the foundation on which brand image, brand culture, and brand personality are made. Brand identity is generally achieved through a high-quality logo, deciding what kind of communication style would be consistently used across all channels and what colors and design styles would be consistently used across all the Graphics.

Brand image

Whereas brand identity is how you want your end consumers to perceive your brand, Brand image is how they actually perceive your brand. To have control over the same, it is important to take consistent measures for a desired brand image across all public relations as well as social media platforms. Choosing where to have a presence and where not is also crucial in deciding the brand image.

Brand culture

Brand culture refers to what are the core values of your brand. By aligning these values that resonate with a particular kind of audience, you might appeal to your target audience and crack the code for getting feasible leads.

Although previously companies had a predefined set of brand values, today they are much more streamlined about what causes and communities they support.

Being vocal about your values and actually implementing them in your brand operations, goes a great deal in creating a successful brand culture, and such culture inevitably attracts good business.

Brand personality

Brand Personality is the more refined version of the brand image. Brand image is how the brand is perceived by the general public. But Brand personality is how the brand appeals to the consumers on a personal level.

To develop a strong brand personality, it is crucial to first identify who your audience is, then engage with this audience in a consistent tone, that is what brand personality stands for.

All and all, a positive brand personality makes sure your customers are happy and satisfied with your services and would choose you again and again. It involves everything from social media communication to the payment experience of your customers.