Brand Strategist
Brand Strategist
Job Profile
Dev Opus Pvt Ltd
C.G Road , Ahmedabad
Job details
Job Type : Full-Time
Experience : 2 Years & Above
Work Location : On-site
Full job description
As a Brand Strategist, you will play a pivotal role in shaping the identity and positioning of brands across various industries. Your key responsibilities will include researching market trends, analyzing customer insights, and developing strategies that drive brand growth, consistency, and loyalty. You will collaborate closely with marketing, creative, and sales teams to ensure that all brand touchpoints align with the brand’s vision, mission, and goals. The ideal candidate will be passionate about brand storytelling, market dynamics, and creating strategies that connect with target audiences on an emotional level.
Mail : career@devcreation.com
Job Type : Full-time
Schedule : Day shift
Salary : Based On Interview
Responsibilities
- Develop comprehensive brand strategies that enhance brand positioning, visibility, and customer loyalty.
- Conduct thorough market research and competitor analysis to identify trends, opportunities, and challenges.
- Analyze consumer insights and behaviors to inform brand strategy and decision-making.
- Collaborate with cross-functional teams (marketing, creative, and sales) to ensure consistent brand messaging across all platforms.
- Define brand messaging, tone, and visual identity guidelines to ensure uniformity across marketing channels.
- Monitor brand performance and adjust strategies to ensure optimal impact and ROI.
- Create compelling brand stories that resonate with target audiences and differentiate the brand in the marketplace.
- Develop go-to-market strategies for new products or services, ensuring alignment with the overall brand vision.
- Manage and oversee branding projects from conception to execution, ensuring all deliverables meet high-quality standards.
- Present strategies and campaign ideas to internal teams and clients, justifying decisions with data and insights.
Requirements
- Proven experience as a Brand Strategist or in a similar role within a marketing, advertising, or creative agency.
- In-depth understanding of branding principles and the ability to apply them to various industries.
- Strong research skills and the ability to translate data into actionable insights.
- Excellent communication and storytelling skills, both written and verbal.
- Creative thinking with a passion for building brands that stand out in competitive markets.
- Proficiency in brand management tools and platforms.
- Knowledge of digital marketing, social media trends, and the evolving consumer landscape.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Ability to work collaboratively with creative and marketing teams to deliver cohesive brand experiences.
- A degree in marketing, communications, business, or a related field is preferred.
- This job description highlights the importance of strategic thinking, creativity, and collaboration. Let me know if you’d like any additional adjustments!
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