Performance Marketing Executive
Performance Marketing Executive
Job Profile
Dev Opus Pvt Ltd
C.G Road , Ahmedabad
Job details
Job Type : Full-Time
Experience : 3 Years & Above
Work Location : On-site
Full job description
Dev Opus Pvt Ltd is a leading branding and advertising agency with a decade of experience managing B2B and B2C brands. Committed to delivering innovative solutions, we specialize in branding, digital marketing, website development, professional photography, video production, and franchise store interiors.
Mail : career@devcreation.com
Job Type : Full-time
Schedule : Day shift
Salary : Based On Interview
Responsibilities
Digital Campaign Management
- Plan, execute, and optimize performance marketing campaigns across various digital channels.
- Monitor campaign performance, analyze key metrics, and provide actionable insights.
Paid Advertising
- Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, etc.
- Conduct keyword research, ad creation, and bid management to maximize ROI.
Conversion Rate Optimization (CRO)
- Collaborate with the creative and web development teams to implement CRO strategies.
- Conduct A/B testing to improve landing page performance and user experience.
Data Analysis
- Utilize analytics tools to analyze data, track key performance indicators (KPIs), and generate reports.
- Provide data-driven recommendations to enhance campaign effectiveness.
Budget Management
- Effectively manage advertising budgets, ensuring efficient allocation and maximum return on investment.
- Monitor spending patterns and adjust budgets based on performance.
Market Research
- Stay updated on industry trends and competitor activities.
- Conduct market research to identify opportunities for campaign optimization.
Collaboration
- Work closely with cross-functional teams, including content creators, designers, and developers, to align campaigns with overall marketing strategies.
Performance Reporting
- Generate regular performance reports for internal stakeholders, highlighting key insights and areas for improvement.
- Present campaign results and recommendations to the management team.
Requirements
- Proven experience as a Performance Marketing Executive or similar role.
- Solid understanding of digital marketing channels, tools, and best practices.
- Experience with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant platforms.
- Strong analytical skills and ability to interpret data to drive marketing decisions.
- Familiarity with conversion rate optimization techniques.
- Excellent communication and presentation skills.
- Proactive mindset with the ability to take initiative and implement innovative strategies.
- Bachelor’s degree in Marketing, Business, or a related field.
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